BB&S Parioli _ Roma
This space in Parioli was the first in the chain of Bread Beverage & Salad stores. The design concept evolved from the need to transmit to the customer, via the product, the packaging and the interior design, the idea of freshness and authenticity, making the customer feel at home. The space was designed to operate during two main time frames throughout the day: lunchtime and evening. This requirement became the driving force in the space which, via a screen on which images are projected, makes it possible in the simplest and quickest way to change the scenery and the look of the activity. The dishes are prepared before the customer’s eyes, who can watch the chef at work and interact with him or her, also selecting and customising the product.